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Car Manufacturers Want to Shoot at Barrandov

MORE AND MORE OF THE WORLD’S CAR COMPANIES ARE INTERESTED IN MAKING ADS AT BARRANDOV

These past few months, Barrandov has witnessed growing interest in shooting commercials for the world’s automobile manufacturers. Mercedes, Volvo, Audi, Renault, Nissan, Fiat, Mazda, and Peugeot have all completed commercial projects at Barrandov during the last two years.

“Over the course of the past two years, the number of commercials we have shot for car companies has exceeded ten percent of the total number of commercials completed. The majority of cases involve projects that are shot on a medium-sized soundstage – one that is approximately 1,000 square meters in size,” says Janka Vozarova, General Director of Barrandov Studios.

Almost 100 commercials were shot at Barrandov’s soundstages last year. The number of projects from abroad significantly outweighs local ones by 70 to 30 percent. The majority of cases involved big commercials, some even of a film nature, and thus required sizable stage constructions and shooting in large spaces.

The most exciting foreign orders for commercials shot at Barrandov last year include the spot for Currys completed by Dawson Production and the Capital One ONE and Hartford ads produced by Stillking Films. Yet another interesting commercial was made for the prestigious fashion and perfume trademark Hugo Boss. The series of spots shot for Pantene is also worth mentioning. Over the course of 42 days, a total of 10 versions of the spot were made for countries including Russia, the Ukraine, Israel, Romania, Poland, Hungary, and Turkey. Each of the versions featured a “star” from the country in question. The most noteworthy Czech projects include the ads completed for Telefonica O2, Aquila mineral water and the Pribinacek trademark.